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6- India – Energy drinks You should be able to supply various flavours of energy drinks. You should develop a clear structure for this assignment, but it is expected to see the following points in your strategy document: 1- Background analysis of the market you intend to export your products to (i.e. competitiveness of the market, market trends, consumer data etc.). 2- Political, economic, sociocultural, regulatory and any other factors that might influence your business. 3- Assessment of attractiveness of the market. 4- Market entry strategy 5- Action plan to sell the products. The company you are representing can be a hypothetical (imaginary) company in the UK or a real one. The text of your assignment must be typed in Times New Roman/Arial/Calibri font-12, and 1.5 spaced. Graphs and diagrams may be used where appropriate. You should also make use of relevant theories in your analysis.


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